Sky Bet extends English Football League sponsorship deal

17 November 2017
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Sky Bet has extended its multi-million pound sponsorship deal with the English Football League till the summer season of 2024.

The gaming operation is the headline sponsor for the Championship, League One and League Two football divisions.
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It gets its logo on shirts, and rights for "Bet and Watch" for some matches.
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Sky Bet states it will attempt to prevent issue gambling through messaging on t-shirts, and that clubs will benefit through more money.

The bet9ja's welcome offer, which is worth tens of countless pounds, has remained in location since 2013.

Sky Bet said it would be paying 20% more than it has done so far to extend the contract from 2019 to 2024.

this promotion code will make the 11-year deal among the longest in professional sport, the firm stated.

The Leeds-based operation, that includes websites such as Sky Vegas and Sky Bingo, is owned by private equity group CVC Capital Partners, external. Broadcaster Sky holds a 20% stake in the company.
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The wagering industry has actually been under increasing examination from the federal government, and from the regulator, the Gambling Commission.

Earlier this promotion code year the Football Association, English football's governing body, revealed it would end sponsorship handle gambling firms.
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However, competitors organisers, and the clubs themselves, are complimentary to take sponsorship from gambling firms.

The money from the Sky Bet deal will be divided amongst the 72 clubs in the English Football League, which covers the 3 departments below the Premier League.

The chief executive of Sky Bet, Richard Flint informed the BBC's Get up to Money podcast that the English Football League used the earnings generated to assist them run their everyday operations.
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He stated: "Without sponsorship from the betting market there aren't a terrific number of sponsors ready to get associated with football."

However, there are worries that increasing numbers of young fans are being exposed to betting adverts.

One of the findings of the BBC's annual Price of Football study was that more young bank on video games than play the sport.

About 95% of TV advertisement breaks in live football matches function a minimum of one gambling advert, the yohaig code BBC found in October.

In some matches, 40% of the adverts were for gaming.
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Mr Flint informed the BBC that Sky Bet and the English Football League were actively promoting awareness about issue gaming as part of the "When the enjoyable stops. Stop" project.
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"From the play offs and consisting of next season every t-shirt will have a responsible gaming message on the shirt sleeve and we're connecting that into a responsible betting project beginning today, which includes a television advert and border boards at EFL video games," he said
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The "When the fun stops. Stop" campaign is managed by the Senet Group, which was established in 2014 by some of Britain's leading bookmakers in response to public issues about betting and gambling addiction.

The head of the GambleAware charity, Marc Etches, said that while it welcomed a commitment to do more to promote much safer gaming, "the messaging needs to be far more specific about the danger included than what the betting industry presently proposes".

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