Linda Ikeji Social: an Incomplete Product With Achievable Ambitions (#1) · Issues · Marla Cothran / linda-ikeji-news-today

Linda Ikeji Social: an Incomplete Product With Achievable Ambitions

The launch of Linda Ikeji's really own social networking site - Linda Ikeji Social - nearly broke the Nigerian web on Tuesday.

Bearing an uncanny resemblance to Facebook, Linda Ikeji Social (LIS) allows users to develop a profile, post pictures, add and look for friends, in addition to share what's on their mind.

The long term prepare for LIS, expecting the execution is flawless, will be to competing Facebook in Nigeria. Obviously it is a herculean job, however it is not likely anybody will bet against Linda Ikeji Social (LIS) pulling it off all the very same.

Even tech 'heads' who (ostensibly) understand much better hesitate to prophesy doom for Linda Ikeji Social.

- ִ (@xylemic) November 1, 2016

LIS is using rewards including shared ad revenue and $3 benefits per initial user-sourced news to catalyse engagement.

According to Linda Ikeji:

"There's a great deal of money from advertising on social media, a great deal of brand names put cash on popular online platforms and we wish to share a few of the cash we make on this platform with our users,"

The technique seems very reliable. Barely two days after it initially introduced, the platform already claims over 50,000 users and counting.

Almost 50k users on LIS in 24hrs. Chuffed! Thanks guys! If you haven't signed up, please join us on https://t.co/7vKviiDjzG

- Linda Ikeji Blog (@lindaikeji) November 2, 2016

And from all signs, many of these users are not just nominal, they're rather active.

Why Linda Ikeji Social may pull through

In all this, Linda Ikeji is not resting on her oars. She has actually already started mounting huge signboard campaigns to produce interest and awareness around LIS.

Besides, if there's something we've gained from the entire story of Linda Ikeji, it's not to underestimate her audience. With an audience that is primarily driven by selfless love for the famous blogger, Linda appears to have gotten a set of follower to her course. While Linda Ikeji's Blog (LIB) has actually prospered for almost a decade for this factor, the shared earnings will just serve to add brand-new sets of loyalist to this same course.

However, running a social networking platform requires heavy financial investment in tech. This involves putting together a team of world class engineers to keep track of the platform on an everyday basis. The site went offline briefly, barely two hours after in released on Tuesday. Following that was a prolonged duration of over 12 hours where early adopters were unable to activate or login to their accounts. These are signs of how things might fail if the tech side isn't accorded due significance.

No doubt, LIS is still far from an ended up product. The website still needs a great deal of improvement in the location of functionality and engagement.

For example, Facebook algorithms are so powerful that they can determine the tone of one's feed; either by ensuring that the feeds contain only the things specific to the user or by producing special features that keep such user entirely engaged. This is currently lacking in LIS. However, Linda Ikeji's economically incentivised method to user engagement may well show efficient in the long run.

I keep informing these "intellectual" to study the Linda Effect as a part of modern social anthropology. https://t.co/q3xJzW5NDU

- Funmi Iyanda (@Funmilola) November 1, 2016

The media business twist

Indeed, LIS does take the mould of a social networking website. However, its real nature still stays elusive. While the failure to anticipate the real form of LIS is a bit distressing, it likewise what makes it special maybe.

In August, Linda Ikeji announced she would be broadening her organization to consist of other kinds of media like online TV network, an online radio station, a music site, and something else she called "LIS." Nevertheless, the gesture was praised. But genuinely, everybody was clueless about how this was going to happen.

But somehow, LIS mentions Linda's lofty intention and how she was going to bring them to fruition. Still at its early days, it remains to be seen what LIS will develop into, but there's every possibility that it will be a parent platform to Linda Ikeji's growing army of subsidiary business; enabling her to combine all of these functions in one single platform.

Being that the case, the possible stream of untapped wealth this will open for Linda Ikeji is really terrifying. In all of this, one questions if LIB could well end up as her least interesting platform.

While Linda Ikeji mentioned clearly her intention to take on Facebook in Nigeria, the viability of that remains to be seen. For all we know, Facebook hosts a meagre 18 million of Nigeria's 97 million strong internet population. There simply may be sufficient area for both of them.

The launch of Linda Ikeji's really own social networking site - Linda Ikeji Social - nearly broke the Nigerian web on Tuesday. 
 Bearing an uncanny resemblance to Facebook, Linda Ikeji Social (LIS) allows users to develop a profile, post pictures, add and look for friends, in addition to share what's on their mind. 
 The long term prepare for LIS, expecting the execution is flawless, will be to competing Facebook in Nigeria. Obviously it is a herculean job, however it is not likely anybody will bet against Linda Ikeji Social (LIS) pulling it off all the very same. 
 Even tech 'heads' who (ostensibly) understand much better hesitate to prophesy doom for Linda Ikeji Social. 
 - ִ (@xylemic) November 1, 2016 
 LIS is using rewards including shared ad revenue and $3 benefits per initial user-sourced news to catalyse engagement. 
 According to Linda Ikeji: 
 "There's a great deal of money from advertising on social media, a great deal of brand names put cash on popular online platforms and we wish to share a few of the cash we make on this platform with our users," 
 The technique seems very reliable. Barely two days after it initially introduced, the platform already claims over 50,000 users and counting. 
 Almost 50k users on LIS in 24hrs. Chuffed! Thanks guys! If you haven't signed up, please join us on https://t.co/7vKviiDjzG 
 - Linda Ikeji Blog (@lindaikeji) November 2, 2016 
 And from all signs, many of these users are not just nominal, they're rather active. 
 Why Linda Ikeji Social may pull through 
 In all this, Linda Ikeji is not resting on her oars. She has actually already started mounting huge signboard campaigns to produce interest and awareness around LIS. 
 Besides, if there's something we've gained from the entire story of Linda Ikeji, it's not to underestimate her audience. With an audience that is primarily driven by selfless love for the famous blogger, Linda appears to have gotten a set of follower to her course. While Linda Ikeji's Blog (LIB) has actually prospered for almost a decade for this factor, the shared earnings will just serve to add brand-new sets of loyalist to this same course. 
 However, running a social networking platform requires heavy financial investment in tech. This involves putting together a team of world class engineers to keep track of the platform on an everyday basis. The site went offline briefly, barely two hours after in released on Tuesday. Following that was a prolonged duration of over 12 hours where early adopters were unable to activate or login to their accounts. These are signs of how things might fail if the tech side isn't accorded due significance. 
 No doubt, LIS is still far from an ended up product. The website still needs a great deal of improvement in the location of functionality and engagement. 
 For example, Facebook algorithms are so powerful that they can determine the tone of one's feed; either by ensuring that the feeds contain only the things specific to the user or by producing special features that keep such user entirely engaged. This is currently lacking in LIS. However, Linda Ikeji's economically incentivised method to user engagement may well show efficient in the long run. 
 I keep informing these "intellectual" to study the Linda Effect as a part of modern social anthropology. https://t.co/q3xJzW5NDU 
 - Funmi Iyanda (@Funmilola) November 1, 2016 
 The media business twist 
 Indeed, LIS does take the mould of a social networking website. However, its real nature still stays elusive. While the failure to anticipate the real form of LIS is a bit distressing, it likewise what makes it special maybe. 
 In August, Linda Ikeji announced she would be broadening her organization to consist of other kinds of media like online TV network, an online radio station, a music site, and something else she called "LIS." Nevertheless, the gesture was praised. But genuinely, everybody was clueless about how this was going to happen. 
 But somehow, LIS mentions Linda's lofty intention and how she was going to bring them to fruition. Still at its early days, it remains to be seen what LIS will develop into, but there's every possibility that it will be a parent platform to Linda Ikeji's growing army of subsidiary business; enabling her to combine all of these functions in one single platform. 
 Being that the case, the possible stream of untapped wealth this will open for Linda Ikeji is really terrifying. In all of this, one questions if LIB could well end up as her least interesting platform. 
 While Linda Ikeji mentioned clearly her intention to take on Facebook in Nigeria, the viability of that remains to be seen. For all we know, Facebook hosts a meagre 18 million of Nigeria's 97 million strong internet population. There simply may be sufficient area for both of them.