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Ladbrokes suffers worst Cheltenham Festival in memory
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21 April 2016
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Bookmaker Ladbrokes has actually stated this promotion code year's Cheltenham Festival was its "worst in living memory".

All bookies were hit by a string of favourites winning at the festival, however Ladbrokes also argued that rivals were using bets at levels that did not make organization sense.
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Ladbrokes also validated that it has a ₤ 3m liability if Leicester City win the yohaig code Premier League.
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Despite this promotion code, the company stated it had seen an encouraging start to the year.

Revenue was more than 10% higher.

Mullen said: "At Cheltenham we were advised of the intense competition with offers and pricing at levels which, in our view, abandoned bookmaking principles.

"We contended difficult however declined to pursue unsustainable methods."
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He informed the yohaig code BBC betting was for his customers, not his company: "I've constantly said we remain in the yohaig code gaming service, we don't gamble ... I thought Cheltenham was a race to the bottom."

The company stated the Grand National winner, Rule The World, which was a 33/1 shot, delivered a welcome contrast to Cheltenham.
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Ladbrokes stated it was "confident" that its outcomes would be in line with expectations.
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'Recreational punter'

Last year Ladbrokes announced plans to merge with its smaller sized rival, Coral.

UK competitors authorities are presently taking a look at the deal.

Steve Clayton, expert at Hargreaves Lansdown stockbrokers, said the most recent trading declaration from Ladbrokes was motivating, but the genuine concern was whether the merger with Coral would be allowed: "A merged Ladbrokes and Coral will have a dominant retail position, even if lots of shops have to be sold.

"We expect considerable expense saving will be possible since there will be large locations of overlap and unneeded duplication of functions across the combined service."

Ladbrokes is pursuing a different method to that of its competitors by concentrating on customer service and the occasional punter, who will not always hunt for the very best chances.
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Mr Clayton said: "The bookmaker's technique is to focus on the 'recreational punter', to put it simply the still soft and flexible, unhardened bettors out there.

"These people do not understand what the best chances need to be, so it is simpler to build a fat win margin into the bookie's terms."