Motti Colman, VP of Revenue and Gaming at Optimove, information the CRM expert's enhanced focus on capturing AI-driven personalisation and gamification developments for customers, providing a true single view of real-time client engagements.

At the SBC Summit in Lisbon, Colman and Optimove will be showcasing their brand-new Target Group Discovery tool, which leverages AI for exact audience segmentation to improve personalised marketing projects and client messaging.

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Motti Colman: Optimove

SBC: What elements of SBC Summit work so well for your organisation, and why is it crucial for you to be there this year?

Motti Colman (Optimove): SBC Summit is truly among our favorite events of the year, and it's crucial for us to be there. The occasion brings in a huge variety of operators and is rich in content, which fits perfectly with how we approach CRM Marketing-ensuring every marketing message is genuinely personalized and pertinent.

The summit offers an unequaled opportunity to connect with essential gamers in the iGaming market, whether it's solidifying relationships with existing customers, checking out new partnerships, or engaging with prospective prospects. The panels and discussions are especially important, enabling us to both share our insights and learn from others. It's all about cooperation, development, and remaining ahead in a rapidly evolving industry. SBC Lisbon strikes all the best notes for us, making it a necessary part of our annual strategy.

SBC: What's your essential goal at this year's event and what are the main products/services you'll be promoting?

MC: We enjoy participating in the SBC Summit due to the fact that it enables us to link in person with the people who run this market, comprehend the difficulties, and find out about their future plans. These interactions are vital, allowing us to come back each year with the ideal options to satisfy their needs.

This year, we're particularly excited about holding a partner CRM Ecosystem at our cubicle. We've welcomed 6 of our partners to join us and demonstrate the power and benefits of our combinations. This setup not just showcases innovative solutions but likewise highlights our dedication to improving gamer engagement and retention.

We will also hold our now-traditional CRM Marketing Lightning talks at our booth, led by Optimove specialists. These are ten-minute fast but deep dives, into a specific CRM Marketing subject. It's perfect for people in a rush, with an all-insight, absolutely no fluff approach. Expect topics like gamification, predictive models, highlights from March Madness and the SuperBowl and more.

This year we're excited to provide our most current development, a brand-new AI-orchestrated gamification option - an initially for iGaming and Sports Betting operators. It is enabled by our AI-orchestrated marketing prowess, a trademark of Optimove given that 2012 and our recently announced collaborations with best-of-breed gamification leaders Captain Up and Gamanza Engage.

This brand-new AI-orchestrated gamification solution and collaborations open the following for iGaming and Sports Betting operators:

- Integrated Gamification for Personalization

• Real-time Orchestration
• Holistic Campaign Measurement
• AI Optimization
  
  With this, we are bringing an unprecedented level of gamification to iGaming and Sports Betting operators.
  
  Additionally, we've presented Target Group Discovery, a tool that leverages AI to assist online marketers identify and section their audience with accuracy. By examining vast quantities of client data, it pinpoints the finest target groups based on specific attributes and behaviors, such as purchase history and engagement levels. This enables marketers to produce highly customized and effective projects. It uses lots of benefits like improved consumer segmentation, improved campaign performance and more, and we're extremely delighted to demo and discuss it at the event and see the response up close.
  
  SBC: What would you highlight as the greatest chance in the wagering and video gaming industry over the next couple of years?
  
  MC: The most significant opportunity today is absolutely in the flourishing LATAM markets. Brazil, in particular presents an unique opportunity for savvy operators to broaden quickly and protect a substantial share of the marketplace. But it's not almost pumping cash into acquisition efforts. Operators needs to be acutely aware that players are searching for more than simply huge bonuses-they want brand names that truly comprehend their choices and needs and can supply remarkable gamer experiences.
  
  It suggests that operators require to be smart about their Generosity program. At this year's Summit we will have deep insights about how operators can optimize Generosity to identify and retain gamers that can provide substantial life time value
  
  To truly be successful, operators everywhere, but especially in growing markets, need to stand out in personalization and relevance, making sure they put their players initially. This implies focusing on meaningful, tailored engagement and structure long-term relationships with players to keep them returning. It has to do with growing quickly, but doing it the proper way, guaranteeing that every interaction adds worth and reinforces the connection with the player.
  
  SBC: What aspects of your company do you feel are best placed to make the most of that opportunity?
  
  MC: We're in an excellent position to capitalize on the growing LATAM market. We're already dealing with a few of the greatest names in the market, consisting of 8 of the leading 10 US operators, and we're quickly expanding in LATAM with leading partners like La Tinka, Apuesta Total, Latamwin, Betnacional and more. This year, we have actually enhanced our commitment to the region by opening a second office in Brazil, which matches our existing office in Colombia.
  
  Additionally, our capability to collect and data offers our customers exclusive markets insights. Only Optimove provide robust benchmarking that our operators with access to this important data browse the market with an advantage over competitors. This mix of strong local collaborations, a growing presence, and deep analytical abilities positions us completely to help operators take advantage of the thriving LATAM market.
  
  SBC: What areas of the company should we be aiming to for development in the next 12 months?
  
  MC: In the next 12 months, we eagerly anticipate even more deploy our AI-orchestrated gamification option across the globe. As kept in mind, we have actually integrated our experience and management in AI in marketing automation with brand-new partnerships with best-of-breed gamification leaders Captain Up and Gamanza Engage to provide the very first AI-orchestrated gamification to iGaming and Sports Betting operators. These option sets a brand-new requirement for gamification in iGaming and Sports Betting.
  
  We're likewise focusing on enhancing gamer engagement for our sportsbook operator customers. At the conference, we will sneak peek our capability to offer real-time, automatic sports insights and suggestions directly to gamers. This leverages historic data and AI analysis to keep players engaged and satisfied with their experience.
  
  Optimove advances in CRM Marketing represent a big push towards more personalized and dynamic customer interactions. We are non-stop concentrated on continuous improvements that drive even greater levels of engagement and retention for operators.
  
  What new technology do you feel will have the biggest effect for stakeholders?
  
  MC: One of the most exciting technologies continuing to form the market is AI-led journey orchestration. Optimove has been at the leading edge of this development. In 2023, we scored the highest in the Journey Orchestration use case in Gartner's Magic Quadrant buddy report, "The Critical Capabilities for Multichannel Marketing Hubs." This acknowledgment highlights our dedication to enhancing marketing capabilities through AI and providing individualized gamer experiences.
  
  Journey orchestration supplies hyper-personalized experiences that match the speed of a player's interaction with an operator. Think about it like having a "individual betting agent" in the digital world. AI and generative AI (genAI) empower online marketers to acquire deep insights, automate high-performing campaigns, and individualize interactions at scale This makes sure every gamer touchpoint is appropriate and timely, akin to the tailored service you 'd get in a physical casino or sportsbook.
  
  As noted, our newest collaborations with best-of-breed gamification leaders Captain Up and Gamanza Engage are excellent examples of leveraging AI to elevate gamers' journey. These integrations allow operators to mix AI-orchestrated marketing with innovative gamification and commitment functions, developing a smooth, engaging experience across all channels. This holistic method not just improves the player journey and experience but also drives higher engagement, retention rates and raises Player Lifetime Value.
  
  SBC: What core obstacles do you assist solve for your customers/partners?
  
  MC: While we fix lots of marketing concerns for iGaming and Sports Betting operators, I will cherry-pick a few things that are of specific interest today based upon the thousands of conversations we have had with the leading operators worldwide.
  
  Overall, we help operators:
  
  - Leverage relationship with existing gamers to enhance player life time worth.
• Deliver personalization at scale.
• Reduce churn
• Effectively manage multi-channel marketing orchestration
  
  Overall, we help operators in iGaming and Sport Betting ensure their finest gamers stay longer and come back more frequently to drive life time value.
  
  The focus is to grow through their existing players, instead of through pricey player acquisition. We empower these operators to get and deepen their players trust and loyalty. We have shown that personalized, pertinent interaction with gamers lowers churn and increases life time worth.
  
  One secret difficulty operators deal with is customization at scale. Delivering tailored experiences to a huge player base without overwhelming marketing teams is crucial. We aggregate and analyze player information, enabling online marketers to create highly customized campaigns orchestrated across marketing channels by advanced AI. This ensures each gamer gets relevant, timely, and personalized messages, which significantly increases engagement and commitment.
  
  OptiGenie our AI suite, continuously monitors and enhances campaigns, guaranteeing they are constantly fine-tuned for optimum efficiency, driving much better business outcomes for our customers. Our sophisticated analytics and AI capabilities empower data-driven decision-making, enabling marketers to understand gamer behavior and preferences deeply.
  
  Churn is always a popular difficulty. Our AI-led predictive analytics identify gamers at risk of churning and recommend targeted retention strategies. By managing customized engagement projects, we help operators maintain gamer interest and reduce churn rates efficiently.
  
  Another substantial difficulty for operators is multi-channel marketing orchestration. Coordinating marketing efforts across several channels to provide a smooth player experience can be daunting. Our CRM Marketing Platform enables operators to manage and synchronize campaigns throughout e-mail, SMS, push notifications, and more, ensuring a constant player experience.
  
  While I have actually touched on a couple of subjects that are front and center today for operators, as I noted that are literally lots more than we address.
  
  SBC: Who have you specifically took pleasure in working with over the past year (partner/client) and why?
  
  MC: Over the previous year, I've particularly delighted in dealing with our customers throughout different regions like Europe, The United States And Canada, and Latin America where we're experiencing a massive growth that is outmatching the development of the industry.
  
  As the number 1 CRM marketing service for the iGaming market, we deal with numerous brand names, including 8 of the top 10 operators in the US, and we're making considerable strides in LATAM just recently opening a second office in the region. Each operator we collaborate with presents distinct market challenges and requirements, making every collaboration an interesting and rewarding experience.
  
  What's most rewarding is seeing our clients harness the power of the Optimove platform to get rid of these obstacles and broaden via their existing gamers, properly to grow. Whether through the customized research and consultation from Optimove Insights, our research and analytics arm, or the advanced features of our CRM Marketing platform, we're dedicated to empowering our clients to improve their gamer engagement and retention methods. I discover it really gratifying to witness the positive effect our solutions have on their growth and success in such a competitive industry.
  
  SBC: What are you intending to learn from the conference at SBC Summit and which elements of the program will you be concentrating on the most?
  
  MC: I'm thrilled about the chance to connect with marketers at the SBC Summit and actually get into the weeds of their challenges and discomfort points. It's one thing to understand patterns from a distance, however there's absolutely nothing like those in person conversations to get a true sense of what's taking place on the ground.
  
  As for the sessions, I'm especially interested in the conversations around Brazil and lotteries. Brazil's recent regulative modifications, particularly with sports betting and land-based gambling establishments, are developing a lot of buzz. The marketing landscape there is progressing quickly, especially offered the country's passion for sports. Hearing from experts and connecting with others who are either established in or entering this market will be vital.
  
  The lottery sessions also caught my eye. The shift in the European lotto landscape due to market liberalization is interesting, especially with the pressure to innovate and digitize in the face of new rivals. CRM Marketing plays a crucial role in the success of this digitization procedure.