Sky Bet extends English Football League sponsorship bet9ja's welcome offer
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17 November 2017
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Sky Bet has extended its multi-million pound sponsorship deal with the English Football League up until the summertime of 2024.

The betting operation is the headline sponsor for the Championship, League One and League Two football divisions.

It gets its logo on t-shirts, and rights for "Bet and Watch" for some matches.
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Sky Bet states it will attempt to discourage problem betting through messaging on t-shirts, and that clubs will benefit through more cash.

The deal, which is worth 10s of millions of pounds, has actually been in place because 2013.

Sky Bet stated it would be paying 20% more than it has actually done so far to extend the arrangement from 2019 to 2024.

this promotion code will make the 11-year bet9ja's welcome offer among the longest in expert sport, the company said.

The Leeds-based operation, that includes sites such as Sky Vegas and Sky Bingo, is owned by private equity group CVC Capital Partners, external. Broadcaster Sky holds a 20% stake in the firm.
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The betting industry has been under increasing examination from the federal government, and from the regulator, the Gambling Commission.

Earlier this promotion code year the Football Association, English football's governing body, announced it would end offers with gambling companies.

However, competitors organisers, and the clubs themselves, are totally free to take sponsorship from betting firms.

The cash from the Sky Bet deal will be divided among the 72 clubs in the English Football League, which covers the three divisions listed below the Premier League.

The primary executive of Sky Bet, Richard Flint told the BBC's Wake up to Money podcast that the English Football League used the yohaig code revenue generated to help them run their day-to-day operations.
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He stated: "Without sponsorship from the betting market there aren't a multitude of sponsors happy to get associated with football."

However, there are worries that increasing numbers of young fans are being exposed to betting adverts.

One of the findings of the BBC's annual Price of Football survey was that more young football fans bank on video games than play the sport.
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About 95% of TV advertisement breaks in live football matches feature at least one betting advert, the BBC discovered in October.

In some matches, 40% of the adverts were for betting.

Mr Flint informed the BBC that Sky Bet and the English Football League were actively promoting awareness about problem gambling as part of the "When the enjoyable stops. Stop" campaign.

"From the play offs and including next season every shirt will have an accountable betting message on the t-shirt sleeve and we're tying that into a responsible betting campaign starting today, that includes a TV advert and border boards at EFL video games," he said

The "When the enjoyable stops. Stop" campaign is orchestrated by the Senet Group, which was developed in 2014 by a few of Britain's leading bookies in response to public issues about betting and betting dependency.
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The head of the GambleAware charity, Marc Etches, stated that while it invited a commitment to do more to promote much safer gambling, "the messaging needs to be a lot more explicit about the risk involved than what the gambling industry currently proposes".

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