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Sky Bet extends English Football League sponsorship deal
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17 November 2017
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Sky Bet has actually extended its multi-million pound sponsorship handle the English Football League up until the yohaig code summertime of 2024.

The gaming operation is the headline sponsor for the Championship, League One and League Two football divisions.

It gets its logo on t-shirts, and rights for "Bet and Watch" for some matches.

Sky Bet states it will attempt to prevent problem gambling through messaging on shirts, which clubs will benefit through more cash.

The deal, which is worth 10s of countless pounds, has actually been in place since 2013.

Sky Bet stated it would be paying 20% more than it has done so far to extend the yohaig code agreement from 2019 to 2024.

this promotion code will make the 11-year deal among the longest in expert sport, the firm stated.
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The Leeds-based operation, which of sites such as Sky Vegas and Sky Bingo, is owned by private equity group CVC Capital Partners, external. Broadcaster Sky holds a 20% stake in the company.
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The betting market has been under increasing examination from the yohaig code federal government, and from the regulator, the Gambling Commission.

Earlier this year the Football Association, English football's governing body, announced it would end sponsorship offers with gaming firms.
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However, competition organisers, and the clubs themselves, are totally free to take sponsorship from betting companies.

The cash from the Sky Bet bet9ja's welcome offer will be divided amongst the 72 clubs in the English Football League, which covers the three divisions listed below the Premier League.

The chief executive of Sky Bet, Richard Flint told the BBC's Awaken to Money podcast that the English Football League used the revenue generated to help them run their daily operations.

He stated: "Without sponsorship from the wagering industry there aren't a great number of sponsors happy to get associated with football."

However, there are worries that increasing varieties of young fans are being exposed to gambling adverts.
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Among the findings of the BBC's annual Price of Football survey was that more young football fans bank on games than play the sport.

About 95% of TV ad breaks in live football matches feature at least one gambling advert, the BBC found in October.
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In some matches, 40% of the adverts were for gambling.

Mr Flint told the BBC that Sky Bet and the English Football League were actively promoting awareness about problem gambling as part of the "When the enjoyable stops. Stop" project.

"From the play offs and including next season every t-shirt will have a responsible gambling message on the shirt sleeve and we're tying that into a responsible betting project starting today, which includes a television advert and border boards at EFL games," he said

The "When the fun stops. Stop" project is orchestrated by the Senet Group, which was established in 2014 by a few of Britain's leading bookies in response to public concerns about gambling and gambling dependency.

The head of the GambleAware charity, Marc Etches, said that while it welcomed a dedication to do more to promote safer betting, "the messaging needs to be much more specific about the risk involved than what the betting market presently proposes".

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